how to approach twitter for business

The art of using twitter for business

Many social media resources suggests that you should invest more in your social media optimization programs, yet they don't tell you much about how to cater such platforms to your business needs, they would perhaps show you how to register a twitter account, put up a facebook fan page, a youtube channel & maybe show you some successful ( videos ) of campaigns ran by  others.... but then what?

If you are a designer, lets say a web designer, you open up your sketch book to start brainstorming and putting ideas together to come-up with some sort of wireframes for the project you are working on.
but hang on you wont be able to do so without a sitemap - meh! In order to get a sitemap you'll have to dig out requirements from the stakeholders, having that in mind this will also help exploring your project's goals & objectives...

Before jumping in to the social media wildlife you should put yourself in the visitors shoe & think like a customer, what is it in for me to join, what is your value proposition? If you haven't thought of it yet then start gathering ideas on how to approach it...

get to know your customers & what do they really want.

I came across this lovely infographic what makes people want to follow a brand if you look close enough you'll notice that reasons are close & almost similar between facebook & twitter.

Using twitter for business is not limited to marketing and promotional activities, depending on the size of your business/organization there are many ways that you could utilize twitter, different departments such as retention, HR, CSR can benefit from social media.

I have attended a social media forum in Abu Dhabi few years ago, and it seemed that everyone have agreed that there is not a single blue print on how to approach social media but now as I think of it there is actually a simple prototype which I have named "the 3 important pillars of social media marketing ":

how to approach twitter for business


  The outer circle represents the categorized type of tweets and the inner ones represents its activities 

  1. Sales & Marketing
    this could be anything from your marketing activities & programs, engaging social media campaigns such as hashtags or a simple boring push notification.
  2. Customer Centric
    Could span from customer support to news about your customers, a simple "how to's tips" or video screencasts would be nice to have as well.
  3. General Info
    PR related tweets, press releases, humanized interactions, personal info etc ...


The same can be applied to facebook however, you might need to consider a  different interaction strategy since facebook & twitter are not the same & as a result you might find that your twitter audience are different from your facebook audience ... OK I'll keep that for another post perhaps. :)

I'am all up for a discussion.


How IKEA used facebook as a showroom

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea's new store in Malmo, Sweden.

Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook's basic functions into a promotional tool, to promote the opening of the brand's Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store's manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store's showrooms to his photo album and any "friends" who tagged the products with their names then won those items.

Source: creativity online

#SAS microsite integration with facebook-globe of fortune

Smart move from SAS ( Scandinavian Airlines System ), the idea is simple from its name globe of fortune:
you get to Spin the globe ( yeah spin it )  and you might win a free trip to a Scandinavian destination with a random Facebook friend  , you will of course require to give the site a facebook permission ( by signing in ) for it to select your friends, once a friend is selected you need to motivate SAS ( 200 char max ) why should you and your friend win.

snaps below Linkage here >>



Myspace stumbles upon Facebook growth

MySpace co-founder Chris DeWolfe will step down soon as the social networking site’s chief executive, amid the site’s stalled user growth and the rapid rise of rival Facebook.

Facebook lapped MySpace a year ago in overall users worldwide, and now has 200 million to MySpace’s 130 million.