Smart move from SAS ( Scandinavian Airlines System ), the idea is simple from its name globe of fortune:
you get to Spin the globe ( yeah spin it ) ?and you might win a free trip to a Scandinavian destination with a random Facebook friend ?, you will of course require to give the site a facebook permission ( by signing in ) for it to select your friends, once a friend is selected you need to motivate SAS ( 200 char max ) why should you and your friend win.

snaps below Linkage here >>