We’ve all noticed the appearance of online advertising in our country/region which leads to the conclusion that business owners are now realizing the power of the digital medium and the channels behind it.
This also means that they are budgeting for online ad spending, that is on its own an increase in online ad spending in this region.

Unfortunately companies like Zain and Batelco are applying it the wrong way, im hereby discarding the IAB guidelines and standards and just talking common-sense.

we all know What Zain & Batelco are at least locally we do, and most of us will find a way to reach their website when we require more information about a certain product or service (7elow?) Depending on what we are looking for most of us again apply the scan method in combination with the?baby duck syndrome, that is on its own frustrating if the Information architecture wasn’t done properly,? now lets concentrate on ads bits, shall we?

If you are a facebook user you might have came across couple of ads from both companies which looks like this.

A part from its being a “misleading ad” oh well the usual Zain, when you click the ad it takes you to the index of their website “BOOM” there you are infront of 7 or more navigation links to choose from and you have been there before.

So basically they have generated a generic traffic ( a part from awareness ) to their website, but what are they doing with that traffic?

i bet a bounce rate of 80% or more occurs on daily basis because they smack users with the same website, which is not directly related to the ad itself.

Here we notice the absence of microsites or and expendable banners were they can collect user information from the ad itself without the need to navigate away from ad location, or simply link the ad to the related product on the site itself ( worst case scenario ).
you can find out more on ad-format variations on eye-blaster website.

There are more issues related to their online presence if you look further into new trends such as RSS, opt-in email newsletters/marketing and proper social media optimization/engagement, did i mention that they are also using tables instead of divs ?oh well its all about time me thinks, what do you think?