pepsi gets a new look

with strategic help from Edelman, pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998…  read more….

src: adgabber.com

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Tags: marketing, pepsi, rebranding